By Caitlin Hazelgrove
•
March 17, 2025
In the competitive world of short-term rentals (STRs), location and pricing undeniably play significant roles, but it is the interior design that truly distinguishes successful properties. A well-designed space is more than just aesthetically pleasing; it directly influences booking rates, enhances guest experiences, and boosts overall profitability. For those seeking to maximize rental income, investing in professional interior design is a strategic move.
First impressions are crucial in the short-term rental market. Potential guests often make quick decisions based on photos when browsing platforms like Airbnb and Vrbo. A listing that fails to stand out visually is likely to be overlooked. To counter this, rentals should prioritize professional, well-lit photographs of a beautifully designed space. A cohesive color scheme and inviting decor can make a rental visually appealing, while thoughtful staging with fresh linens, stylish furn